Without knowing her it is hard to tell what the ‘turnoff’ is…are the books that she is trying way above her reading level? Or are they on topics that she just isn’t all that interested in? Does she see you setting aside time to read, or can you share a special time to read together?
Also, I think one of the things that helps a child form the habit of reading is setting aside a specific time for reading every day. She should have a quiet hour when she is able to choose a book and work through it.
My kids sometimes have books that I tell them are ‘assigned’. They must read one chapter of that book before they can move on to free reading time. Usually they end up enjoying the book and continuing in it on their own once they get started. But even if they choose to read something else, the time is still spent in quality reading.
Limiting T.V. and even computer time helps to create a reader. Not only will she have less to distract her for entertainment, but her attention span will increase so that she can enjoy a book more.
Since you say that you enjoy books, I am wondering if maybe the books you are choosing might be where you feel she should be, rather than where she is in her reading level. It is okay for her to start with books that may seem ‘young’ in reading level, just to get her into the habit of enjoying her reading time. She will build up to more challenging literature.
If it makes you feel better, my husband hated to read until he was an adult. Now he is absolutely an avid reader, though he still reads slowly. I think creating the habit of reading for information and pleasure is the most important thing for you to pass on to her.
Maybe these are already things you have tried, and this just isn’t her strongest suit. I think it important to continue to develop her in this area, and appreciate the growth she makes – even if she doesn’t turn out just like Mom :).